Video Watch Time: 18 minutes
*Note: Please watch with volume for commentary.

Takeaway Task

Once you've decided on the brand type that feels right for you, start creating a mood board in a format that feels most natural to you—whether it’s on Pinterest, in an album on your phone, a scrapbook, or any space where you enjoy gathering inspiration. If you’re unsure about brand colours that match your vision, start with imagery that captures the feelings and atmosphere you want your audience to experience.

Get specific on these 7 components to your own brand.

1. Who is your brand for?

2. What problem does your brand solve for them?

3. What values and beliefs does your brand represent?

4. What lifestyle does your brand speak to?

5. What’s the personality that drives your brand?

6. What’s your brand’s tone of voice?

7. What’s your brand aesthetic?